Digital Marketing Course Outline
✅ Week 1: Introduction to Digital Marketing
Session 1: Understanding Digital Marketing
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Digital marketing channels overview
- Career and business opportunities
Session 2: Website & Landing Page Basics
- Importance of a website in digital marketing
- Free vs paid website options (WordPress)
- Domain & hosting overview
- What is a landing page? Best practices
Session 3: Marketing Funnel & Customer Journey
- Awareness to conversion stages
- Lead magnets and CTAs
✅ Week 2: Social Media Marketing (SMM)
Session 4: Facebook & Instagram Marketing
- Setting up business pages
- Organic content strategy
- Facebook & Instagram Ads Manager basics
Session 5: Facebook Ads – Hands-on
- Campaign objectives (Awareness, Traffic, Leads)
- Audience targeting
- Ad copywriting tips
- Budgeting & optimization
Session 6: Instagram Content & Reels Strategy
- Instagram Reels & Stories for brand growth
- Influencer marketing overview
- Hashtag strategy
✅ Week 4: Content, SEO & Email Marketing
Session 10: Content Marketing
- Types of content (blogs, videos, carousels)
- Content strategy & calendar
- Copywriting basics
Session 11: SEO (Search Engine Optimization)
- On-page SEO: titles, meta, headers, keywords
- Off-page SEO: backlinks
- Tools: Yoast SEO, Ubersuggest, SEMrush (intro)
Session 12: Email Marketing
- Building a list
- Tools: Mailchimp / Brevo (Sendinblue)
- Writing high-converting emails
- Automation basics
✅ Week 5: Freelancing
Session 14: Freelancing in Digital Marketing
- Platforms: Fiverr, Upwork, LinkedIn
- Creating a gig or service
- Client communication & pricing
Session 15: Tools & Automation
- Canva for design
- ChatGPT for content ideas
- Scheduling tools (Meta Creator Studio, Buffer)