This course is designed to provide you with all the essential skills required to start and run a successful online e-commerce business. Each lecture will be one hour long.
Module 1: E-commerce Fundamentals & Business Selection (Days 1-4)
- Day 1: Introduction to E-commerce and Its Types
- Day 2: E-commerce Niche Selection
- Day 3: Successful Product Research and Validation
- Day 4: Product Sourcing and Supplier Selection
Module 2: Store Setup & Branding (Days 5-9)
- Day 5: Choosing the E-commerce Platform
- Day 6: Store Setup and Initial Configuration
- Day 7: Branding Your E-commerce Store
- Day 8: Product Photography and Descriptions
- Day 9: Product Listing and Store Navigation
Module 3: Digital Marketing & Sales (Days 10-15)
- Day 10: Introduction to Digital Marketing for E-commerce
- Day 11: Search Engine Optimization (SEO) for E-commerce
- Day 12: Social Media Marketing and Engagement
- Day 13: Paid Advertising – Facebook and Instagram Ads
- Day 14: Content Marketing Strategy
- Day 15: Content Creation for E-commerce
Module 4: Operations, Analytics & Growth (Days 16-18)
- Day 16: Order Fulfillment and Logistics
- Day 17: E-commerce Analytics and Performance Tracking
- Day 18: Scaling the Business, Legal Aspects, and Future Trends